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You may wonder what could we possibly be thinking and how are we growing as a NH Used Car Dealership. We actually offer great and real value on our used cars. How do you really evaluate a used car though, especially with all the conflicting information out there. Well sometimes easy and sometimes it's not. I would be more than happy to discuss any price we represent and thats the only time I would be comfortable updating it. If that isn't the case then it really wouldn't be ethical for our other customers. You don't expect to walk into Wal Mart and buy a 100 dollar bottle of shampoo, leave after a 3 hour negotiation and pay 3 dollars, get home and find out it's water. Also Wal Mart ( i just think this makes a good example) it's always the lowest price but they are very close and over all. I think most people feel like they know what they are getting and it's a good value. That is the endeavor to make this store the absolute best value over all for anybody without even asking. You should be able regardless of your ability to negotiate end up with the absolute best deal every time. We don't just guess or use the Kelly Blue Book, Black Book, NADA, Manheim, or other auto auction numbers, we use them all look at the full set and come to a conclusion. We welcome all discussion on price! Below are some of the metrics used to evaluate value.

1. Market days supply

This metric measures market supply/demand data on specific cars, and offers a thumbnail read of their desirability among potential buyers. The goal: a 70-day market days supply for your entire used vehicle inventory. The benchmark should guide, but not strictly define, a dealer's acquisition strategy. Broadly, vehicles with a market days supply of 65 days or less are often retail no brainers - that is, the balance of supply and demand data suggests these cars will sell quickly. However, used vehicles with a 120-day market days supply can also make good sense as retail units, depending on a dealer's ability to acquire it right and align its pricing to reflect a fair amount of competing cars. The key here is striking an inventory-wide balance between highly desirable and less desirable cars. In general, the 70-day mark indicates a well-balanced inventory.

2. Cost to market

For much of 2012, dealers complained that high wholesale values for used vehicles make buying cars right more problematic. They found the cost of reconditioning and packing cars hurt their ROI and profitability. These insights were gleaned from tracking the cost to market metric for their used vehicle inventories and individual cars. The metric measures the ratio or "spread" between the dealer's cost to acquire and make a vehicle retail ready and its prevailing retail price point.

The benchmark: Dealers should aim for an 84 percent cost-to-market metric for their inventories. This creates a 16 percent spread to achieve a dealer's front-end gross profit goals. This benchmark should guide vehicle acquisitions to ensure appraisers and buyers can readily understand the relationship between the acquisition price, other costs (e.g., reconditioning) and a unit's likely gross profit potential. The old saying "you make your money when you acquire a car" remains true today.

3. Price to market

This metric compares the asking price of a vehicle to the prevailing prices of similar vehicles available in a market. It's ever-more critical for dealers to offer competitive pricing to capture consumer attention. The most successful Velocity® dealers manage this metric in relation to a vehicle's market days supply metric and its time in inventory.

Example: A vehicle with a 120-day market days supply might be priced 5 percent less than competing units (a 95 percent price to market) during its first seven days as a retail unit. The 5 percent discount reflects the unit's lesser degree of desirability because the market days supply metric suggests a high degree of retail competition. If the car doesn't sell in a week, a dealer would adjust the pricing to 93 percent price to market for the next seven days. The cycle typically continues until the unit sells.

4. Inventory age

Every dealer knows it's important to sell fresh cars fast to maximize gross profits and inventory turn. That said, I still see a lot of dealers with more than half of their used vehicle inventories older than 30 days. This scenario suggests a problem managing cars that don't sell right away. The causes of aging inventory are many - the wrong car, the wrong prices, too much time lost to make it retail ready. Regardless of the issue, however, dealers who maintain at least 50 percent of their inventory under 30 days of age are best positioned to maximize their inventory turn, investment ROI and profitability.

Tax Title and Tags not included in vehicle prices shown and must be paid by the purchaser. 
While great effort is made to ensure the accuracy of the information on this site, errors do occur, so please verify information with a sales consultant. This is easily done by calling us or by visiting us at the dealership.
DISCLAIMER: Key Auto Group strives for accuracy in all vehicle descriptions, photographs, detailed specifications, pricing, links and any other product-related information contained herein or referenced on our website. Due to human error and other determinants we cannot guarantee that all item descriptions, photographs, detailed specifications, pricing, links and any other product-related information listed is entirely accurate, complete or current, nor can we assume responsibility for these errors. In the event a vehicle listed on our website is labeled with an incorrect price due to some typographical, informational, technical or other error, Key Auto Group shall at its sole discretion have the right to refuse and/or cancel any sale of vehicle(s) and immediately amend, correct and/or remove the inaccurate information. Additionally, all hyperlinks to other websites from Key Auto Group are provided as resources to customers looking for additional information and/or professional opinion. Key Auto Group does not assume responsibility for the claims and/or representations made on these or any other websites. Key Auto Group is proud to offer new and used cars and trucks for New Hampshire, Massachusetts, and the Seacoast region.